Kelly Truitt Recognized: Smart Women in Meetings, Rising Star
Terramar’s Kelly Truitt CMP, DMCP, M.S. director of sales, Terramar Southern California is recognized as a 2025 Smart Women in Meetings: Rising Star
Congratulations, Kelly!
She shares:
“This award is a meaningful milestone in my journey, reflecting the passion and dedication I bring to this incredible industry. I’m deeply thankful for the mentors, colleagues, and friends who have supported me along the way. Looking forward to celebrating with so many inspiring women at the Smart Woman Summit this September!”
As covered by Smart Meetings:
What are the three words that define your legacy?
Young. Women. Future. I knew from a young age that I wanted to be in this industry. While women make up the majority of our workforce, leadership is still dominated by men, and younger professionals—especially women—often struggle to be taken seriously. I’m committed to climbing the ladder and making space for young women at the top so they are seen, heard, and valued from day one.
How have you empowered others?
I empower others by amplifying their voices. Through SITE Young Leaders, I mentor and collaborate with the next generation, ensuring they feel supported and connected. As the moderator for the IMEX Future Leaders Forum in Frankfurt, I strive to connect with students at a pivotal moment when they are deciding their career paths. Creating opportunities, fostering confidence, and advocating for young professionals—especially women—has become my passion. The industry thrives when all voices are included, and I strive to ensure the next generation knows they belong.
How do you see the events community evolving?
The events industry has become more entrepreneurial, with many planners launching independent businesses post-COVID. While this has fostered innovation, I foresee a wave of consolidation as planners either scale up or transition out. Women have taken bold steps as small business owners, but we need them at the head of major companies, shaping the future at the highest levels. Our industry is shifting, and I look forward to seeing more diverse leaders at decision-making tables, ensuring our workforce is represented where it matters most.
What could future generations of leaders learn from your journey?
Start from the ground up. While entry-level roles may not be glamorous, they teach the skills that make future leadership easier. I began as an admin—despite having a degree—and it gave me a deeper understanding of every aspect of the job. No one wants a boss who skipped the hard parts.
I also hope future leaders embrace collaboration over competition. This industry is built on relationships, and today’s competitors are often tomorrow’s colleagues, partners, and friends. The industry is small, and everything comes full circle. Success isn’t just about climbing higher—it’s about lifting others with you.